BizData
Answers, not dashboards
BizData helps people find out whether a business idea will work, using real market data. More than 30,000 entrepreneurs have signed up.
Jobify
Matching people to where they're going, not where they've been
A free AI job-matching platform for Israel, built for people without a conventional résumé. Live for over a year and still being improved.
Welfare Management App
Every welfare request, from first ask to purchase order
An internal tool for Priority Software that brings employee welfare requests and approvals into one place.
I make complex, data-driven and AI-powered products feel simple and human.
I work with startups and tech companies to turn complex ideas into products people actually enjoy using - from strategy and flows to polished, accessible interfaces. I often lead design solo, side by side with product, engineering, and stakeholders, balancing user needs, business goals, and technical constraints.
With a background in visual storytelling and business, I bring both a creative eye and a strategic mind - products that feel effortless on the surface and stay thoughtful underneath.