BizData
A product that answers, instead of one that presents
BizData turns a business idea into a clear, data-backed picture. Over 30,000 entrepreneurs and business owners have opened an account.
Jobify
Matching forward, not backward
A free, AI-powered job matching platform for the Israeli job market, built for people whose history isn’t shaped like a résumé. Live for over a year, still being designed.
Welfare Management App
One system for employee welfare, from the first request to the purchase order
An internal platform for Priority Software that brings welfare requests and approvals into one place.
I create clear, human-centered experiences for data-driven and AI-powered products.
I work with startups and tech companies to turn complex ideas into clear and intuitive digital products, from strategy and user flows to polished, accessible interfaces. I often lead design as a sole designer, working closely with product, development, and stakeholders to create experiences that balance user needs, business goals, and technical reality.
With a background in visual storytelling and business, I bring both a creative and strategic perspective to every project, designing products that are simple on the surface and thoughtful underneath.